Designing Brain Vacations: What goes into Creating Unforgettable Social Travel Experiences for Founders, Creators & Misfits

Experience Co.
3 min readApr 2, 2024

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As an Indian founder, creator, or misfit, your approach to travel is likely as unique as your journey to success. But what exactly goes into designing a travel experience that resonates with individuals who are constantly pushing boundaries and seeking new adventures?

First things first, lets understand the Indian Wanderlust

Indian travelers are known for their diverse interests, from exploring offbeat destinations to indulging in luxury getaways. Designing a travel experience that caters to this diversity requires a deep understanding of the Indian travel mindset.

For Indian trailblazers, one-size-fits-all travel packages simply won’t cut it. The key to designing unforgettable experiences lies in personalization. Here’s how.

Curating Authentic Experiences

In a world where travel has become increasingly commercialized, Indian travelers value authenticity above all else. Designing experiences that allow them to immerse themselves in local cultures, traditions, and cuisines is essential for creating lasting memories — from sunset to sunrise parties on a yacht in Ibiza, exploring the underground food trail in Tokyo or cooking a meal with a local family that was once enslaved in South Africa.

Bucketlist Japan: To get into a friendly fight with a Sumo Wrestler in an experiential dine-in, Tokyo.

Embracing the Unconventional

Indian founders, creators, and misfits are known for their love of the unconventional. Designing travel experiences that offer unique and out-of-the-box activities and offbeat accommodations—which aren’t the easiest to Google.

Fostering Connections

Extroverts are introverts who have found the right people to talk to, and for Indian travelers, the journey is often as much about the people they meet as the places they visit. Creating opportunities for meaningful connections — whether with locals or fellow travelers — can elevate the travel experience to new heights. Meaningful human connections were always meant to happen in the offline world (even if you can find love while swiping left or right).

The flow within our experiences have been designed to enable more collisions and conversations between like-minded strangers.

BHX Sri Lanka: To be able to speak life, work and all things that can be collaborated on through the streets and forts of Galle.

Curating the ‘Right Kind’ of People

It’s important to filter for the coolest set of people who are intent-led, come from diverse personal & professional backgrounds, and help build a safe space for the travel experiment to be life-changing.

Sustainability and Responsibility

With a growing awareness of the impact of travel on the environment and local communities, Indian travelers are increasingly seeking sustainable and responsible travel options. Designing experiences that prioritize sustainability can appeal to this eco-conscious audience.

BHX Shillong: Watching sunsets over the Indo-Bangladesh border while jamming about the next big leap.

The Power of Storytelling

Finally, the most unforgettable travel experiences are those that tell a story. Whether it’s through immersive storytelling or capturing moments that can be shared with others, designing experiences that create a lasting impact that brings in a certain newness.
New people, new places, new possibilities.

In conclusion, it’s been a decade into crafting and designing social travel experiments that replace group travel packages — because the modern Indian traveler is not enticed by run-of-the-mill itineraries anymore. They are seeking once in a lifetime can’t-do-it-yourself experiences, and it’s been a joy providing for it.

To explore the latest destinations on the calendar and become a part of India’s coolest community of like-minded travel experientialists, step inside here:
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Experience Co.

A collection of insightful articles & interviews with unique creators by the Experience Co.